"First of all just pause for a minute and just imagine a 19 year old kid from a township who believes he can build a soccer boot brand that changes the world!?" That's crazy right?? "He must be super crazy!!"- And that that right there, is who we are and what we represent!!! We are just absolutely crazy innovative dreamers who believe we can change the world through our story and what we do. Founded by 19 year old Musa Maluleka in 2019 with a vision to make soccer boots specially designed to play on gravel soccer pitches, our journey and story has thus far been about resilience, perseverance and passion. Our vision is simply to transform and ignite dreams in the lives of young kids from townships and rural areas through soccer- by crafting exceptionally high quality products at affordable prices that enable them to efficiently work on their craft, whilst we also build a truly inspirational African story that will one day inspire people from all corners of the world to believe that nothing is impossible. We believe everyone has a powerful story to tell, we believe a young kid from the township or rural areas can narrate a story of going from a dusty gravel pitch in the township and to going on to be a champion that shines on a global stage, and these are the kids and players we exist for, those young CRAZY DREAMERS with big dreams!! Hence why we are crafting high quality products that will truly resonate and ignite big dreams. ''We're not designing shin-pads or soccer boots, we're crafting an authentic African inspirational story through uniquely crafted high quality products.''


Being a champion begins in the mind.

"Inspire yourself daily and narrate your story with passion. Because everyone has a story, but champions narrate theirs better. It all starts in the mind."